Search Engine Optimization (SEO) Through Domain and Host Name Consolidation
One of the most common problems that we see among customers who want to optimize their websites for search engines is that they have multiple domain names pointing to the same content. Search engines, including Google, Yahoo and MSN love original content, so duplication hurts your website's rankings. It splits your content's Google Ranking among the duplicated pages, pushing them all further down in the search results pages than a single, unique web page would be.
www vs. no-www
Most websites are accessible both with and without the www. prefix in their address. For example, Wind Serve's page at the Fannin County Chamber of Commerce's Website is accessible at the following addresses:
Both addresses point to the exact same page with the exact same content. This is convenient for humans, who are likely to type in either address, but search engines' web crawlers could spider both pages, and split the page rank assigned to this page between the two addresses.
Like many businesses, Wind Serve uses one primary domain name, but has a number of domain names registered to protect is brand. We want website visitors to go to www.windserve.com, but also have www.windserve.net, along with a few other domain names pointing to our website. In order to improve our rankings with search engines, we've implemented optimizations described in the SEO Solution section below.
We've taken three steps to consolidate our domains and hostnames.